The Effectiveness of Radio Ads in 2021

Business leaders and statistics predict 2021 to be an excellent year for radio advertising. Though we are starting to see the end of the pandemic, we are all still very much indoors and locked down. Consumers turn to digital content for entertainment and information, and these are mediums where businesses should look to capitalize on new customers.

The Radio

Many companies will overlook and underestimate the radio in 2021. The growth of video and streaming platforms indicates that many people consume their content through audio and visual means. If you look at the numbers, though, many consumers are still listening to audio-only platforms. This content is in the form of music, podcasts, radio shows, and broadcasts.

If we look at radio’s history as a medium, it is older than television and the internet. However, since it is still around today, we know that the radio has evolved and adapted to still have a place in the market. Though audio content has changed, consumers are still tuning into these programs.

As a mainstay form of media, businesses should see the radio’s value because of its ability to adapt and reach audiences in ways that video cannot. For businesses, audio platforms remain lucrative places to find audiences and convert them into customers.

Benefits of Advertising Through Streaming Radio Platforms

BIA Advisory Services predicts the US will spend $12.6 billion in radio advertisements. In 2021, the radio is among the top 5 most popular forms of media consumers will use. The reason businesses combined are willing to spend this amount of money on radio advertisements is that they recognize that the radio offers many benefits.

A platform can take an advertisement from a company and run it during one of its broadcasts. Any listeners who are tuned in will hear the ad.

High Engagement Rates

Radio advertisements with banner ads have shown to be a lucrative form of marketing. Ads listeners can’t skip but are well-made show a 24% higher recall rate than regular ad displays online. Another statistic shows that 60% of podcast listeners purchase from advertisements that appear on their favorite podcasts.

We can see that good advertisement placed in the right shows can convert listeners into customers. Radio ads allow businesses to serve the people who need their products.

Digital Radio Tracking

Since many people listen to their radio online, businesses can directly track which of their ads are the most effective after running them with the radio platform. Companies need to keep track of which of their ads meet their audiences and have the most effect. Companies can use digital audio ads to monitor customer behavior and then make better radio ads in the future.


Radio ads tend to cost less than video ads. Since they are usually shorter and do not require any visual content—they are cheaper to produce and broadcast. Businesses can have a comprehensive and specified reach with their ads without spending as much money to get to their market.

Advertise on the Radio

At Live Audio Ads, we want to help businesses meet their customers who listen to digital radio. We help our clients get their ads on platforms like Pandora, TuneIn, and iHeartRadio.

We’ll help you make your ad, find your audience, and then broadcast your ad with cover banners so your audience can click on your page from right on the platform. Let us help you get your brand name out there through audio media.

The Status of Radio in 2021

US businesses spend billions of dollars on advertising every year. The growing digital domain gives businesses tons of versatility about where they can run their ads. Video and streaming services like Netflix continue to be prime contenders for ads, but one overlooked medium that continues to be valuable is radio.

Today’s Radio

In 2019, spending on audio advertisements grew by 30%. Even with the pandemic in 2020, statistics show that millions of Americans continued to stream and listen to their favorite podcasts and radio shows. As businesses took notice, they began targeting the popular radio shows to meet their audience.

Radio has a way of meeting people that visual mediums like videos cannot. Listeners can tune in while they jog, while they walk, or when they want background noise while they work. With this versatility, businesses can run advertisements that don’t require visuals. As 2021 goes on, business predictions are that the radio will continue to be a valuable medium for advertising.


Since the market continues to depend on audio content during the pandemic, the numbers show that businesses are counting on audio advertisements to reach a larger audience.

The BIA Advisory Services predicts that the US will spend $12.6 billion in ad revenue for national, regional, local, and online radio. That prediction places the radio in one of the top 5 forms of media in 2021.

Companies need to understand the consistent impact that audio content provides their listeners. These predictions indicate that the audience will listen to all kinds of audio content and be open to hearing advertisements and their favorite shows.

The radio in 2021 is shaping up to be a prime place for a business to run ads and grow their brand.

The Market

In the past, radio advertisements offer high engagement rates to businesses. That means listeners will stay tuned during an ad they hear and answer a call to action. One statistic shows that 60% of podcast listeners purchase a product after the podcast advertises it.

For firms targeting the centennial and millennial demographic—statistics show that these generations are generally those who listen to the radio the most.

However, no matter the market, audio advertisement services can help businesses find the market they want to reach.

Live Audio Ads: Our Service

At Live Audio Ads, we understand the impact that radio ads can have on the audience. We want to help you leverage online radio in 2021.

We’ll broadcast your advertisements on platforms like Pandora, TuneIn, and iHeartRadio—wherever your audience might be. Our simple three-step process will help you create your audio ad, find your specific audience with our AI predictive modeling, and then launch your advertisement campaign.

Let us help you reach the people you want to serve. We’ll get your name out there so you can grow your customer base and your brand name.

Get your business on the radio today.

Why You Need Radio Ads in 2021

Radio has survived many media changes throughout the decades. With 2021’s live streaming radio, podcasts, and even traditional FM and AM radio—businesses need to see the value of audio advertising. Digital streaming and video might make radio seem like an outdated place to generate business. The truth is, however, the radio remains a mainstay medium for businesses to find new customers.

Reaching Your Audience

Even with the pandemic raging in 2020, statistics show that millions of Americans are tuning into their favorite radio broadcasts. Consumers listen while they’re jogging, working, or when they want something playing in the background while they work.

Radio has the unique ability to reach the market in ways that video and TV cannot. This is because radio only needs an audience to hear it and doesn’t rely on a viewer to watch it.

So, businesses can use audio advertisements on radio shows that talk about products and services that hook the listener through what they hear. Since the promotions occur before, during, or after the show, businesses have a lot of flexibility when and how they want to reach their listeners.

Types of Radio Ads 

One of the best things about radio ads is that they can run at any time during a broadcast. Since ads are within the podcast or radio show, businesses can decide where and when they want to advertise to ensure they reach audiences.

In general, there are three kinds of audio ad placings. These are pre-roll, mid-roll, and post-roll. As the names imply, the type of audio advertisement will play before, during, or after the broadcast, respectively. Businesses can time what kind of advertising they want to use before a show begins, while the show is on a break, or just after the show ends.

These audio ads can be beneficial when they run. Companies can run advertisements on a radio show in the digital radio domain and include a clickable banner for their business while they hear the ad. This banner links right to a landing page, so any interested listeners can quickly become customers.

Specify Demographics

Digital radio advertisement services make it easy for a business to advertise to a specific demographic. A business can use a service to determine what shows their audience listens to and on what platforms. From there, a company can run ads on these shows to reach their ideal customers.

This feature helps companies bypass uninterested listeners and target the shows with people who can provide value. Instead of searching for customers, audio ads allow products and services to meet the customer where they are.

Advertise Your Business on the Radio

At Live Audio Ads, we make it easy for you to create and run digital advertisements on the streaming, podcast, and radio broadcasts that your audience listens to.

We want to help you get your product out there and find the people who need it.

Live Audio Ads: Our Service

We begin working together by helping you create a display banner and audio advertisement specifically for your business. Then, we’ll use our AI predictive modeling to help you find your ideal audience. Our model allows us target socio-demographics, gender, age, music genre, and even language for your audience. Then, we launch your advertisement on the right platforms to meet your target audience.

Let’s get your product on the radio waves today.

Programmatic Audio- Not Your Father’s Radio Ads


Often times, the great separator between a good business and a great one is the reach they have. At ProData we offer you the best in not just audio, but visual advertising.

In the last decade alone, the radio advertising landscape has changed from one that was merely heard. The advent of smart phones and apps have made the world a combination of being seen and heard.

This isn’t just a matter of reading a spread sheet. Our AI uses a predictive modeling engine to continuously track consumer activity to help us craft a tailored audio ad for your broadcast market.

Your audio placement will have an exposure to premium audio inventory, from Pandora to ESPN.

Our internal ad management platform is leveraged to target based on various forms of data. We even set up a broadcast schedule for your audio message to set up a day and time to ensure your audio advertisements are played when your audience is listening.

We have managed to form an important network of relationships with all major ad networks and publishers. This allows us to expose our clients to nearly 97% of domestic digital ad space, with access to one of the largest databases in the country.

Our buy-in rates are as competitive as you’ll find for what is being offered: starting at $499

It’s easy to say all of this, though— we’re well aware. Why not give us a go, and watch us prove these numbers to you?